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Why The Apple Watch Is Heavily Marketed To Women: Apple Watch Vogue 2015 Ad

With the iPhone, Apple learned that mainstream consumers are extremely interested in the design of their tech products, as well as a reliable user experience. The sheer volume of functionality as well as the competitive advantage of one product over another is slightly less important. Apple has already done an excellent job of creating desire for the brand overall, so its goal with the Apple Watch is to gently instill the notion that wearing an Apple Watch is fashionably sound.

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