Relatively young Swiss brand, founded in the XIX century, produced luxury chronographs only under the order until the second half of the twentieth century. Mass production of Maurice Lacroix quartz watches began in 1975. At the head of the production was the main idea of using Swiss traditions and revolutionary technologies.
It is no exaggeration to say that the watch Maurice Lacroix is the style of the item, which accurately describes its owner as an extraordinary person with a strong character, a vivid temperament and charisma – a man who knows how to enjoy life and keep time in his hands. Maurice Lacroix quartz watches can cause you any emotion, excepting one – indifference. Each instance of acclaimed collections of watches Maurice Lacroix – whether it’s Masterpiece, Pontos, Miros Diver, Sphere or Les Classiques – is undoubtedly a masterpiece of design ideas and bold Swiss precision.
Paradoxically, any Maurice Lacroix watch bear the stamp of luxury minimalism. It seemed that these concepts are mutually exclusive. However, the brand Maurice Lacroix paradoxes – is a source of harmony. Minimum details on the dial and complete freedom of movement! Maurice Lacroix plays with our perception, then shifting the “center of gravity”, as models Maurice Lacroix Pontos Decentrique, the bewitching spectacle of dancing microcosm hours-skeletons Masterpiece series. That apparent carelessness with which the artist’s hand pours the paint onto the canvas – this is the real luxury, which is associated with Maurice Lacroix quartz watches – the luxury of being free.
The main feature of chronometers of this company is to use its own production machinery. With this in Maurice Lacroix watches time is measured with the highest accuracy and enable designers to create a unique stylish design with a lot of unusual patterns and details. Chronograph Memoire 1, which became the first mechanical watch with the ability to memorize the time, is a symbolic model of this brand.
The extraordinary design, complex and always original mechanics, aristocratic glamor and impeccable sense of style – these are arguments that are now convinced even the most discerning ladies and gentlemen to buy Maurice Lacroix quartz watches.