In 1938, the company reached a new stage of development – Oris pocket watches were developed with an arrow indicating the date. From that moment watches with an arrow were presented in all the collections. The next stage of the company was reached in 1949, when it took rightful place among the producers of alarms. Further, it was a lot of victories and achievements; the company had grown in all senses rapidly and to its 90-year anniversary had released a limited series of exclusive watches in limited edition of 9 copies of pink gold. In 2003 the company signed a contract to become one of the sponsors of Formula 1.
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